Nowadays, a major strategic part of marketing is having a website. It is almost as crucial as the company’s staff or managers’ work. Here you can find the one of the lightest tools on the market today and tomorrow.
By just looking at a company’s website, as a customer, you will already get a glimpse of what the company is or what its employees do. This is why many companies allot funds for websites—it attracts potential customers.
WHAT YOUR WEBSITE NEEDS
Now that you have decided to create a website for your company or business, there are a few things you might want to consider before starting.
You have to decide on the elements that your website should contain. There also have to be features that explain briefly what your company or business does.
In this article, you will find five key features that your Building & Construction company’s website should contain:
IMAGES OF WHAT YOU DO
Remember that many of your potential customers will not read the whole text that your website contains.
It is better if your website should also contain images of your company. It should also include some of the tools you use, like Sanders or equipment, and some of your in-progress photos.
It is also up to you if you want to use Applications to enhance your photos, but you do not overdo it. Remember, an image always has to tell a story.
‘ABOUT US’ PAGE
You have to treat this page as if you are introducing a business or your company. You have to jot down important details that this page should contain. To ensure that your ‘About Page’ is doing its purpose, try looking at your ‘About Us’ page as if you are a potential customer.
If you still have questions about the company, then your ‘About Us’ page on your website is not doing its job.
To help you decide on what you should put on your ‘About Us’ page, here are a few suggestions or questions:
How long has your company been in business?
What qualifications do your employees hold?
What type of projects do you usually take on?
How significant is your workforce?
What are your largest and most exciting projects?
What do you usually use as your tools like sanders, pliers, etc. (are they high-power or eco-friendly)?
Whenever a client sees your website, they would want more. They want to get specific answers. They want to know what and how exactly you do your job, your timeline on different projects, etc. This is where you explain the services you offer and advertise them simultaneously.
The difference between the ‘About Us’ page and the ‘Services Details’ page is that the first one focuses on introducing your company using basic questions. The latter aims to introduce and advertise your company using thorough details.
On this page, you should showcase your most exciting construction projects. This page will boost your reputation from a client’s perspective. Once a client knows that you have taken over larger projects and deliver well, they will not have a problem trusting your company.
When these clients see your portfolio page, they will feel confident or disappointed. Remember that your Portfolio page affects how your prospective clients view your company.
This is an essential part of your website. After the client finally decides on acquiring your services, they should know where to contact you. You could either write your telephone number, cellphone number, or emails.
In this day and age, where one’s digital appeal is as important as the physical, a company should exert a lot of effort and thought whenever they create its website. This will either help you attract prospective clients by building your image on their heads without actually meeting you in the first place.
Treat your website as your profile. You could advertise, but avoid lying or overdoing your advertisement. Always remember that the clients will bear in mind whatever it is that you put on your website.
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